Lipton Tea Rebrand

Lipton Tea is one of the biggest brands of tea in Europe and North America. It is launching a new line of high end boutique teas. There will be six flavors (Ginger Peach, British Breakfast, Blackberry Sage, Organic Turmeric Ginger, Earl Greyer, Pomegranate) for the initial launch. This project requires the Lipton logo to be refreshed, individual tea bag pouches and retail boxes to hold the pouches. The packaging must fit on current retail shelving. The retailers will not allow us to adjust shelving to fit this new product line. A style guide was also requested.

(Contact me for brand style guide)